Augmented Reality, or AR for short, is a technology that allows you to visually combine the real world with elements of the computer-created world. To create AR you need a smartphone, tablet or special glasses with a camera and an appropriate application. The real world is read by the camera and displayed on the screen of the smartphone in combination with a virtual shell overlaid by the application. 

Runvido allows you to make advertising and communication with the consumer more attractive using everyday items such as: product packaging, catalogs, magazines, elements of urban space, such as large-format billboards. The application puts interactive content such as video, animations and photos on them, which increase the interest in the product.

The Runvido application is based on 2D image recognition technology, Augmented Reality and computer visualization. Thanks to the use of this innovative method of communication, we are able to significantly increase the engagement of recipients. AR drives almost twice (1.9) higher visual attention and increases the memory of messages by 70% compared to static images (these conclusions come from a 2018 study by Zappar, Neuro-Insight and Mindshare UK).

Traditional advertising materials are becoming less and less useful because they do not attract the attention of a potential customer who often throws it into the trash immediately after receiving one. This is because there is an abundance of this type of advertising messages on the market and their form is no longer attractive to recipients.

The necessity to print huge amounts of advertising materials by companies for each subsequent campaign generates enormous costs and affects the littering of the natural environment with materials that are no longer relevant or were thrown away by the recipient after their dissemination.

The application solves the problem of limited information transfer that occurs in the case of images visible in public space. 

Thanks to Runvido, you can extend the content of the graphic advertising message with the video material assigned to it, on which we can show, say, present more than on traditional, printed advertising material.

Thanks to the Runvido application, an entrepreneur can reuse one already printed advertising material multiple times, as each time he assigns a new video to it through the Customer Panel.

Therefore, it is not necessary to print hundreds of thousands of new flyers, billboards or catalogs, which significantly reduces costs and has a positive impact on the environment by nullifying the placement of unnecessary paper advertising materials in the ecosystem.

The entire advertising campaign is under control in a convenient, modern and intuitive Customer Panel, to which we give access to the contractor, who independently uploads materials: images of printed advertising materials and video.

• Geolocation - different videos can be assigned to one image. They will be displayed depending on the place of playback by the user (e.g. one movie will be shown in Wieluń, and another in Warsaw after hovering over the same advertising material).
• Language recognition - movies in different language versions can be assigned to one image, the application will recognize the language of the user on his smartphone and display the movie in this language version.
• Possibility to transfer to an external website after watching the movie, the application will take the user to the website of the online store, where he will be able to make a purchase.
• Customer panel - enables the management of interactive AR advertising material and is used to track the effectiveness and presentation of statistical data of the advertising campaign being carried out.

Data collection - the application collects information about users and material views; they concern location, number of views, display time, etc. The Runvido client receives access to this data in the panel and makes further decisions based on it.