ASB Poland — festive greetings
Cards · Runvido archive
Watch on YouTube ↗Read the project description ↗ASB Poland
Christmas card with video greetings
A paper card becomes the start of a personal message. A film on the Runvido channel presents a festive AR use case for ASB Poland.
See the material.
Understand the possibilities.
These are original materials from the Runvido channel, documenting earlier solutions that used a mobile app. We now build new experiences in the browser. The YouTube player is connected only after you click — at that point YouTube receives, among other things, your IP address and device data.
What does the archive document?
A paper card becomes the start of a personal message. A film on the Runvido channel presents a festive AR use case for ASB Poland.
We base the scope of this description on the title and description of the publication on the Runvido channel. The material is not a report on campaign effectiveness; we do not attribute to it any sales growth, reach or number of customers acquired.
Why combine print with video?
Print reaches the recipient at a specific place and time. Video lets you finish the story, show a person or explain a product. When preparing a campaign, we also design clear launch instructions and the next step after viewing the content.
How would we develop this direction today?
In a similar new project we propose short greetings from the team, language versions for recipients and a discreet contact button. This is our development proposal, requiring a separate concept and an agreed scope; it is not a description of a historical client implementation.
In the new offer, the experience is launched from a link or QR code in a supported browser. Recognising the material requires camera access. The video should have subtitles, and an alternative view lets you read the content without launching AR.
From idea to finished material
We can prepare the script, recording, editing, graphic design and print. We start by assessing the existing materials. Then we check how visible the instructions are, how well the graphics are recognised and how it runs on the agreed phones.
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