Link the first frame to the print
If the flyer features a portrait, the first scene of the video can continue the same composition. The recipient then understands the connection between the image on paper and the video on the phone more quickly. Movement should serve the story, not get in the way of viewing.
Show the benefit early
Instead of a long introduction, show what is worth seeing: the product in use, a personal invitation or a short how-to. We choose the length to suit the place of viewing and the goal. A video watched at a stand needs a different pace from instructions used at home.
Make it watchable without sound
A phone may be used in the office, in a shop or on public transport. Key information should be understandable even without playing the sound. We can prepare subtitles and suitably legible graphic elements.
Leave room for action
After the presentation, the recipient should know what to do next. One clear call to get in touch or explore the offer usually gives a clearer path than several competing messages.
You can come with a ready video
We will check whether it can be adapted to the material and the phone format. If a new production is needed, we will prepare a script, a recording or an animation and match it to the printed graphic.