of surveyed consumers prefer to learn about a product or service through a short video
Format preference in the 2026 survey. It refers to video, not to AR itself.Wyzowl · State of Video Marketing 2026 ↗More than a wow effect.
See what the data says.
Video, a physical material and a simple way into online content can complement one another. Below we show what was actually measured in published studies.
Every study has its scope.
Wyzowl · State of Video Marketing 2026
A survey conducted at the end of 2025. Total sample: 266 people, including marketers and consumers. The results of the consumer questions refer to a subgroup of consumers; the author does not give its size separately.
Wyzowl · State of Video Marketing 2026 ↗JICMAIL · Q2 2026 results
A panel of 1,100 households in the United Kingdom. Observation of contact with mailings and flyers. This is a result from the UK market, not a forecast for a campaign in Poland.
JICMAIL · Q2 2026 results ↗Two Sides / Toluna · Trend Tracker 2025
A European summary of an industry study by Two Sides, carried out by Toluna in January 2025. The whole international study covered 12,400 people; this figure is not the size of the European sample alone.
Two Sides / Toluna · Trend Tracker 2025 ↗Shopify · Rebecca Minkoff case study
A single e-commerce project described by the platform provider. The comparison of users who did and did not use AR is observational; it does not prove that the AR effect alone caused the change.
Shopify · Rebecca Minkoff case study ↗GS1 · 2D codes and consumer engagement with the brand
A source describing uses of QR codes with GS1 Digital Link: a smartphone entry to online information. It is technology context, not a study of the effectiveness of Runvido campaigns.
GS1 · 2D codes and consumer engagement with the brand ↗What about savings in print?
We have not found a reliable, universal percentage that says how much every company will save by bringing print to life. Such a result depends on the print run, the cost of replacing materials, the number of updates and the price of the digital service. That is why we provide a calculator based on your own assumptions.
Calculate the update costSources checked on 15 October 2026. External results are not Runvido results. A QR code leading to a page and an AR experience are different elements of a campaign.