What is a video brochure
A video brochure (also called a video mailer) is a printed brochure or folder with a built-in LCD screen, speaker and battery that plays a video when opened. It is used in B2B sales, VIP invitations and product launches, where the first impression matters a lot.
Comparison: video brochure vs AR print
| What we compare | Video brochure (LCD screen) | AR-enabled print |
|---|---|---|
| Where the video plays | On a screen built into the brochure | On the recipient's phone, over the printed image |
| Cost per copy | High: screen, battery, electronics, assembly | The cost of ordinary print; the technology is spread over the whole run |
| Shipping | Heavier parcel, electronics and a battery in the shipment | An ordinary envelope or parcel |
| Changing the video | Usually needs reprogramming or new production | Remotely, with no reprint |
| Measurement | No view data | Launches, views and clicks |
| Ecology | Electronic waste and batteries | Paper only, recyclable |
| Best use | A very small run for key recipients | From a few dozen to many thousands of copies |
When to choose AR instead of an LCD screen
- When the run is larger than a dozen or so copies and the cost of electronics starts to matter.
- When the video may change during the campaign.
- When you want to know how many people watched the material and what they clicked next.
- When you send the material by post or courier and weight and the absence of a battery matter.
- When the brand wants to reduce electronic waste.
How to order a brochure with AR video
We prepare the brochure or folder design, the video, the WebAR technology and the printing. We can also bring your existing brochure to life. A QR code and a short instruction appear on the material, and after scanning, the video plays on the brochure page.