Challenge
To add a new layer of content to printed airport publications and attract readers' attention.
A cover with something to say.
Readers discovered video content by pointing their phones at the magazine.
HISTORICAL PROJECT · MOBILE APPSEE THE IDEA · CONCEPT VISUALISATION
A book that shows each step.
The recipe stays on paper. A video on the screen shows how to prepare the dish.
An example of the idea, prepared in Higgsfield. Separate illustrative materials, not documentation of this historical project.
See more ideas ↗
PHOTO · SEE THE IDEACLIENT
Anywhere.pl
Print and media
Solution
The covers launched videos featuring the magazine's protagonists. The project also included interactive ads inside the publications.
Project outcome
Paper became the entry point to a multimedia story.
Based on the Runvido project description ↗. The project used a mobile app. We design any new WebAR project separately.
A similar idea.
Now without an app.
Want to use this direction for your brand? We will match the content and interactions to your material and campaign goal.
Let's talk about a similar projectFROM THE PROJECT TO YOUR IDEAWhat follows
What follows
from this project?
The material is the beginning of an experience
The covers launched videos featuring the magazine's protagonists. The project also included interactive ads inside the publications.
Your audience does not have to fit the whole story onto one surface. The digital layer lets you expand a chosen part of the message at the moment of contact with the material. What matters is a clear invitation to interact and content that answers the audience's needs.
Our proposal for developing it in WebAR
A cover with a short statement from the issue's protagonist, and inside the publication separate videos for articles and ads. The publisher can plan premieres of digital extras together with the editorial calendar.
This is a proposal for a new scenario, not an additional scope attributed to the historical project. We quote and test a new project separately; it does not require giving the client access to a panel for building experiences themselves.
What do we prepare together with the client?
We define the goal, the audience, the place of distribution and the action after viewing the content. We check the graphics and the available videos. We can develop the script, record the material, design the print and implement everything. Before launch we test the camera, browsers and an alternative way to view the content.
How do we plan measurement?
We choose indicators to match the goal: opening the experience, starting and finishing a video, or clicking through to contact. A play is not the same as a unique viewer or a sale. We define the reporting scope and campaign period in the brief.
See the material.
Understand the possibilities.
These are original materials from the Runvido channel, documenting earlier solutions that used a mobile app. We now build new experiences in the browser. The YouTube player is connected only after you click — at that point YouTube receives, among other things, your IP address and device data.
Anywhere — behind the scenes of a shoot
Publications · Runvido archive
Watch on YouTube ↗Read the project description ↗Good to know before you order
Can a similar project work without an app?
Yes, we design a new project as WebAR in a supported browser. The historical example used a mobile app; we will agree the exact scope of the new experience in the brief.
Do I need a ready video and a print design?
You can supply your own materials or order their preparation. We will assess the quality of the graphics, the rights to the content, the need for recordings, the print format and how long the campaign will run.