Start with the moment of discovery
Decide what the recipient should see after pointing the phone at the material. The clearest idea links what is visible on paper with the beginning of the video. A photo of an interviewee can become a personal greeting, and a photograph of a dish can become a presentation of how to prepare it.
The graphic must be recognisable
Choosing an image for the camera to recognise requires a design assessment. Large flat areas, strong light reflections, repetitive patterns and very small elements can make it harder. That is why we do not approve a design based solely on how it looks on a monitor.
Plan the information for the recipient
Add a short promise: “Point your phone and watch the video.” The code or link should be easy to find. The recipient must know which part to point the camera at and what they will gain by doing so.
Test in real conditions
We check the target format, paper, finish and lighting. We test the print held in the hand, the distance of the phone and the quality of the connection. Only then do we launch the actual print run.
Hand over what you already have
Useful items are: the print design, the graphic file, the source video, brand identity and a distribution plan. If you are starting from an idea, we can prepare the creative, content, technology and print.