The match begins
before the first whistle.

Materials fans have close at hand

In sport, print meets its audience in the stands, in the city and after the match is over. It is a good starting point for a film invitation, a player profile or the story of a club partner. We design the specific moment of contact, a short piece of content and clear launch instructions.

Ideas for a club campaign

• A matchday poster with a player teaser and a link to tickets.
• A ticket or season pass with a film welcome and practical information for fans.
• A matchday programme with statements from the team, extra interviews and a presentation of sponsors.
• A player card with a short introduction and a film demonstrating an exercise.
• Sponsor materials with a separate brand story and a measurable button leading to an offer.

These are our proposed use cases. We do not attribute them to the named clubs as completed campaigns.

Sports partners

Energa Trefl Gdańsk and LKPS Lublin

Runvido supplied the logos of both partners for presentation on this page. The presence of a logo does not confirm the implementation of every AR feature described here.

From concept to distribution

We agree the rights to the likeness and club materials, the timing, the available recordings and the exposure of partners. We prepare the creative, video, print and a browser-based experience. We test the materials in the conditions in which they will be used: arena lighting, movement and varying connection quality.

What to measure?

Openings from a specific material, video views and clicks through to tickets or a sponsor's offer. A link to sales requires appropriate measurement in the target system; the number of plays alone does not determine a campaign's return.